Societal Snapshots: Navigating the Social Media and Tourist Motivations

Authors

  • Maria Argyropoulou Department of Tourism Management University of Patras
  • Anna Christodoulaki
  • Ioulia Poulaki Department of Business Administration, University of the Aegean
  • Evi Chatzopoulou Department of Tourism Management University of Patras

DOI:

https://doi.org/10.26220/cul.4763

Abstract

This paper examines social media's role and contribution in shaping motivations for choosing a tourist destination using theories from sociology. The literature review investigates how tourists' motivation is formed, using symbolic interaction and motivational theories adapted to the tourism context. The results reveal the role of social media in modern tourists' decision-making in choosing a destination. Finally, conclusions suggest practical proposals for tourism enterprises and future research recommendations.

 

Key-words: Symbolic Interaction, Social Media, Tourist Motivation, Destination.

Author Biography

Anna Christodoulaki

Master student at Tourism Management Department, University of Patras

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Published

2024-03-20

Issue

Vol. 4 No. 1 (2024): Culture

Section

Άρθρα